Orlando, Fla.—In a pandemic year nothing, absolutely nothing is the same. Shoppers are starting to search for deals much earlier this year and many businesses have changed. First of all, by now, we truly hope you have jumped into the e-commerce wagon, since this seems to be the name of the game for the longer while.

Well, Black Friday sales not new, setting up a holiday sale is just a fraction of the equation — successfully marketing these discounts to persuade the highest amount shoppers is the real challenge, and we know consumers expect deep discounts and special offers on one of the world’s biggest shopping days.

It is not too late to implement a few tips and strategies that could help your small business stand out and take advantage this holiday season.

Such as, 

Advertise effectively

Given the tough competition you are already encountering ahead, consider doubling down on your online investment with targeted social media ads about Black Friday sales, discounts, and other special promotions. You may also want to try experimenting with new ad audiences, to convert typical offline Black Friday shoppers to online.

Collect subscribers by offering access to sales— For example, as Black Friday gets nearer, you can thank those subscribers with an extra discount or early access email.

Make Your Sale Memorable

Keep in mind that every single online retailer is fighting over your prospects’ attention.  Black Friday makes the competition more fierce than ever.

Simplify the payment process

Make sure to offer flexible and/or multiple payment options like Square, Paypal, Apple Pay, Shop Pay and others, in addition to typical manual credit card entry, you’ll help reduce the amount of time shoppers spend entering personal information at checkout: a major obstacle to purchase completion.

Invest in the post-purchase experience

Black Friday is not the end of the season, it’s just the beginning!  Make sure the rewards you offer your shoppers on Black Friday and Cyber Monday are not a one-and-done experience. Continue to communicate with the subscribers you’ve collected after the holidays are over with personalized and timely SMS and email communications.

We understand running a business is not easy, particularly during sales peak periods. That is why Garzor Insurance takes away your worries, helping you maintain your business well protected in case of an unexpected event that causes damage or loss.

A business owner policy (BOP) is a package that bundles basic insurance coverages and is sold at a premium. A BOP typically protects business owners against property damage, peril, business interruption, and liability. While coverages vary among insurance providers, businesses can often opt-in for additional coverage, such as crime, spoilage of merchandise, forgery, fidelity, and more.

At Garzor Insurance our experienced professionals are dedicated to providing commercial insurance coverage for businesses in Florida as well as Georgia, Texas, and now many other states across the U.S.A. If you have questions about business insurance, or any other commercial insurance aspects, please do not hesitate to visit us online at Garzor Insurance, or you may want to call us directly at (321) 206-8035. 

Mariana Zorrilla, CIC, CRIS, CPIA

Agency Principal

View Mariana Zorrilla, CIC, CRIS, CPIA's Profile

Main Office - Orlando, Fl

Office Number: (321) 206-8035 Ext. 407